MONOQOOL EARLY RELEASE 9/12/13

Monoqool Early Release Party at ULLA EYEWEAR

09/12/2013

Derapage: For those who dare

Derapage- For those who dare.

They dared to take it a step further, and blown us away!

Front in grilamid, contrasting frames in tortoiseshell acetate and a natty system of changeable lenses. One step ahead of fashion: the trail-blazing spirit will be a feature of collections from the 80s to the present day.

Know more about Monoqool

Monoqool 

Invention, design, fashion

Monoqool was born global. The company is based on Japanese technology and Danish design. It was created in Japan and Denmark by people with a lifetime of experience doing business in both countries. The brand is targeting a global audience and was launched in September 2009 at the annual trade fair SILMO in Paris. Monoqool was established in 2008 by two Danes with a vision of bringing new technology, design and fashion into the modern eyeglass industry. The mission was to use the best from the two worlds: To combine Japanese craftsmanship and technology with Danish design and an innovative mindset. The innovative foundation was to create something new and spectacular. The result was two new concepts: A new signature hinge and a line of designed and fashionable eyeglasses with a three dimensional effect. These two first product lines Helix and Twins were presented at SILMO, where the theme of the annual branch gathering 2009 was “innovation”.

With the spiral hinge in the Helix, the company has not only got itself a significant and visible signature but also presented the industry with a major new invention. The spiral is a patented invention, which changes the whole concept of the eyeglass hinge. HELIX is designed by the Danish design duo, Tools Design, who won more than 200 international design awards and distinctions.

All products are being exclusively produced in Sabae in Fukui Prefecture in Western Japan. Japan is a world leader in the eyeglass industry, and Sabae is one of the largest manufacturing centers of eyeglass frames in Japan building on a sophisticated and highly skilled base of small specialized manufacturers. The product line Twins is based on advanced technical features as well. A two layer frame build in exact angles leaves a 3D impression in various colors and textures. This line is designed by Danish designer Karina Mencke.

For more information feel free to contact:

Jack Erker | jackerker@hotmail.com

 908 Olive St., Saint Louis MO 63101 | 314-241-9410 x 10

www.monoqool.com

Check out our new vid!

Customize your Eyes

Custom Eyes creates a sunglass clip on for the new Monoqool eyewear line.

How awesome!

Nw77th and Derapage Spotted at SOLEIL by Erkers

Claire Rock a NW77th at the Grand Opening on Soleil-By Erkers

Derapage Sunglasses ALSO seen at Soleil

How Good looking is this couple.

Girls Rockin a Nw77th Frame

Check out these young ladies in their matching NW77th Frames

They look great! 

This is how you were a bold frame!

Rock it!

Cruisin through the Mountains

Ceci is cruising through the Mountains on the way to her next Appointment.
Heck yes! She is going to sell out some amazing lines today!

Derapage at Eye Deals!

Awesome new Derapage Molecube sunglasses just sold at Eye Deals in Minneapolis

Monoqool wins award!

Monoqool still on that upward spiral!

Monoqool wins the good design award in Chicago, IL

Check out article below!

Monoqool Wins Award in Chicago

Fighting Evil!

How awesome are these NW77ths (Mod 300), ridiculous, on Aimee at Eyes on Fremont in Seattle? 

They are fighting evil! 

Check out www.NW77th.com to find these great specs!

Monoqool-Radar

Those new Monoqools in brown are pretty incredible!

Check out Julie Starr-Hook in her new Monoqool glasses. You look great Julie!

 

Looking cool is Qool's

Glance customers looking so QOOL! in their Monoqool's!

They look great!

IWARE in Minneapolis featuring Derapage & Monoqool

Join Iware from 5pm-10pm Thursday, May 2nd to celebrate their expansion and remodel! They'll be featuring a Monoqool and Derapage eyewear trunk show, food and drinks provided by the Modern Cafe, plus 20% off complete pairs of eyewear all day long.

Come find something that strikes your fancy!

Caitlin Rock The Stealth

Derapage Stealth screams loud and bold.... but we LOVE it!

Check out Caitlin in her new frames.

The color is unique and fits her just right!

Derapage Tests Their Limits..

...With their new line of eyewear. Creating a line of tenacious acetate specs, fitted for both men and women.

Dérapage –with an acute é- is a French term mainly used in car racing (though also in skiing). It describes a rapid way of negotiating a bend for a racing car or motorbike – calling for a mixture of driver panache and maximum reliance on machine performance.

Some skilfully coordinated manoeuvres are required:
• Power transmission, via the accelerator, initiating a controlled drift; this presupposes vehicle power.
• Swerve, a firm flick of the wheel/handlebars.
• Braking, using the front brake without locking the wheel(s), which reduces the grip of the back wheel(s) and causes dérapage.
• A quick change-down as one brakes.

A daring operation even for an expert. Like the Derapage of eyewear: “The look is for those who dare”.

50's Style Making a Come Back!

Nw77th is bringing back the classic 50's cat eye. We love this frame! An updated vintage style in classic tortoise brown. Nw77th nailed it!

New Derapage Molecube Sunglasses are so chic!

First person in the US to wear these awesome new Shades!...she flew into St Louis today just to see them and she is putting all of them in her store!

Here is a sneak peak of the Monoqool being featured in 20/20 magazine

http://2020mag.com/story/40000/

Spring Trunk Show with Dr Tucker & Associates in North Carolina

On April 17th, 2013, Studio Optyx releases the spring collections at Dr Tucker & Associates. Jack Erker will be bringing all 4 collections: Derapage from Italy, Mainhattan from Germany, Monoqool from Denmark, and NW77th from USA! There will be over 800 pairs of eyeglasses coming to Cary, NC. There will be many pieces that are just arriving that week and the people of Cary, NC will be some of the first in the world to lay eyes on these special frames! Dr Tucker & Associates loves great eyewear and so do we so this will be an awesome event and we are all very excited about it. www.drtuckerandassociates.com

 Below is video of Giovanni Vitaloni, head designer of Derapage, taking something from an idea to a finished pair of glasses.

http://www.youtube.com/watch?v=Z1A4Ylc76TQ&list=RyS6zoR5ML6DFDBYRrSNmbYp09AQVVI0

NW 77th -Mod 903

Studio Optyx is currently taking order for one of our most popular styles! NW77th Mod 903 comes in 3 great colors and are a light weight frame that is sure to draw the attention and compliments from everyone around. A dark brown, colors the face of the frame, but there is a twist when a rich radiant splash of color is peeking from the inside.
FUN, FEARLESS & CLASSIC.

Derapage MoleCube 100 Series

We at Studio Optyx are excited to bring to you:

DERAPAGE MoleCubes bring to the eye wear world a first-ever hinge system, patented, and all Made in Italy. The MoleCube hinge is formed of three strips of steel held together by a square pivot which vanishes into the temple structure, joining it to the front by a ‘pop-in’ system that has never been tried before.

Outstanding Eyewear, Outstanding Material, Outstanding Style. 

Derapage. Simply Outstanding. 

Technical details 

material: Stainless Steel

size: 56 □ 16 - 140mm

weight: 13g

Mainhattan 8363

Mainhattan Eyewear kicks the screws to the curb.

Featuring Model 8363 below in a vibrant green and black.

No screws, No hassle.

Monoqool goes Unscrewed!

You too may have thought this was crazy at first, but one of the most delightful things about the Helix/NXT Monoqool Eye wear Line from Denmark is that they have eliminated the need for screws completely! Eye wear that continues to loosen overtime is no problem with the sleek spiral hinges that provide comfort and durability in the NXT and Helix Models!
Check out Monoqool.com to find a model or Studiooptyx.com to purchase! 

Vision Expo East

Looking forward to getting the ball rolling on day 1 of the Vision Expo here in NY.
Lines Monoqool - Derapage - NW77th - Mainhattan
Great lines, great product.
Looking forward to seeing everyone who makes it out this weekend!

Vision Expo- East

The Vision Expo is just about here! Heading to NY to show off some of the best lines around
Stop by our booth to check out Mainhattan, Derapage, Monoqool and NW77th.
Appointments are available!

Derapage- Tornado HP

HIGH PROTECTION

Derapage’s sunglass collection Tornado is HP, High Protection, against sunrays. Tornado HP revisits its ‘horizontal’ monoblade profile and incorporates this into the top of the lens field.

The result is a car ‘spoiler’ effect. HP’s 6.0 based lenses are either full tint or graded as well as polarizing nylon fumé or full tint, grey and brown- ideal for cutting out reflection and glare when driving or playing sport.

MAINHATTAN EYEWEAR

MAINHATTAN'S PHILOSOPHY

All the frames of the Mainhattan collection are like the facets of a big metropolis. We intend to make models for people with a special personality, not for averaged. Our collection shows a lot of varieties of design and materials, produced in a high quality to represent a statement of character. The most important thing: Everyone can find his private masterpiece. 

Frankfurt – Mainhattan

The inhabitants of Frankfurt am Main like to compare their skyline with the one of Manhattan, New York and if you ask them where they are coming from, many times they proudly will answer: "We are from MAINhattan!". We take Frankfurts 'pet name' as a representative brand name, because it is able to express the feeling of being in Frankfurt and shows that Frankfurt is an inspiration for us during all the time we are creating our "new german eyewear design". Everyday when we are designing new frames we try to assimilate all the impressions given by the managers, investment bankers, brokers and all the other people living in Frankfurt with a lot of demand on high quality eyewear design.

The Molecube SERIES 900

Preview of the new Molecube sunglasses series with mirror and multilayer lenses. From 15th to 17th of March 2013, Vision Expo NEW YORK, Galleria-Stand G337